By: Ashley Foutty, Keep Akron Beautiful Intern
Keep America Beautiful is proud to announce the national launch of a landmark public service advertising (PSA) campaign targeted to motivate Americans to recycle every day.
In partnership with the Ad Council, Keep America Beautiful (KAB) today unveiled the multimedia campaign, titled “I Want To Be Recycled,” in hopes to get the conversation started about recycling. The campaign has been started to hopefully convert the “occasional” recycler into the “everyday” recycler by raising awareness on this important issue.
The campaign reveals that everyday products, whether an aluminum can or plastic bottle among other products, have the potential to become something bigger when recycled. This thought then can propel people’s minds towards wanting to learn more about the recycling process and what can come from it.
The “I Want To Be Recycled” campaign is being generously funded by Alcoa Foundation, American Chemistry Council, Anheuser-Busch Foundation, Nestlé Waters North America, Niagara Bottling, Unilever and Waste Management.
For more information on how you can get involved or if you would like to learn more about this campaign, please visit www.iwanttoberecycled.org